Understanding Korean Pop Culture, Hallyu (3 ECTS)
Instructor: Jimmyn Parc (Sciences Po, France)
Time: 9th October – 15th November, 2017
Course Description: This course will examine how and why Korean cultural contents have gained their competitiveness and become popular around the world. First, this course offers a lesson on several useful business theories, and by applying these theories, this course will seek to answer these questions. Lastly, this course will cover challenges of Hallyu for the future and extract lessons for Europe’s further development.
Learning Outcomes: Cultural industries are usually more concerned with the notion of “art” and “national identity”. Too often the business aspect and its role as the promoter of culture in their creative activities is ignored, or in some cases is considered taboo. This course will focus precisely on business activities that are used to promote cultural industries. It will highlight the role of corporations as a leading, supporting, and visionary agent including ─ while performing ─ other typical business activities. The course will further offer insight in methods to boost the contents of Hallyu and its industry further. Finally, it will help students understand the cultural industry and Korean contemporary culture, and is designed to allow students to develop their analytical skills.
Taken as: Online lectures (4.5h), course readings, six one-page weekly summaries, and a short final essay.
Grading: On a scale of 1–5
Target Group: The Master’s level courses are aimed for students who have already acquired some knowledge about Asia or on the specialty of the particular course.
Application: Application period open 21st August – 15th September, 2017. Go to application instructions.